What Goes Up is an American comedy-drama film distributed by Sony Pictures Entertainment starring Hilary Duff, Steve Coogan, Josh Peck, Olivia Thirlby, and Molly Shannon, directed by Jonathan Glatzer and co-written by Glatzer and Robert Lawson. Coogan also serves as an executive producer. It premiered on May 8, 2009 at the 3rd Annual Buffalo Niagara Film Festival. What Goes Up was released in the US through Sony Pictures and Three Kings Productions in select theaters on May 29, 2009 and expanded to more theaters the following week. Cities included Los Angeles, New York, Las Vegas, Buffalo, Boston and Chicago.
Hilary Duff has recorded a song called “Any Other Day” for the film. Other artists featured in the movie include Roddy Bottum, David Bowie, Nathan Khyber and Electrelane. The soundtrack includes bonus tracks from The Innocent Bystanders which were not in the film. The soundtrack was released on iTunes on April 29, 2009, and later on the Nokia Music Store. The CD was released on July 14, 2009.